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Online sales training · English and Arabic

Sales Foundations

Ethics, the sales process, prospecting, questioning and presenting value.

Who this stage is for

For people starting in sales, moving into a customer-facing role or rebuilding the habits behind effective sales conversations.

What you will practise

  • Build customer trust through honest claims and ethical decisions.
  • Plan prospecting and follow-up around a clear sales process.
  • Ask useful questions, listen carefully and connect features to customer value.
  • Respond to common objections and agree on a useful next step.

Curriculum overview

  1. Ethical Selling and Customer Trust
  2. The Sales Process Map
  3. Prospecting Basics
  4. Asking Good Questions
  5. From Features to Customer Value
  6. Handling Common Objections

How you learn

Learn at your own pace in English or Arabic through explanations, practice scenarios and quizzes. A free account is required for lessons; paid stage content requires access to that stage. The free sample lesson remains available after registration.

Earning your training certificate

Complete the required stage learning and assessments, then pass the stage final exam with at least 80%. Placement alone does not earn a certificate. Certificates recognize completion of Makeen training; they do not guarantee employment.